It may be a bit of a stretch to call Satoshi Ishii the Michael Phelps of Japan, but not by much. His victory in the heavyweight judo competition at the 2008 Olympics in Beijing was easily the defining moment of the games for his countrymen and was considered by most media outlets the #1 highlight of the year in all of sports. Though Japan does well at the Olympics for a country of its size and has won gold medals in a number of sports, its important to keep in mind that until the late’70s judo was the countrys most popular sport.
Ishii himself is also a marketing dream. Hes especially big by Japanese standards with 240 pounds packed on his bulky 511 frame. Not surprisingly, hes tough as nails and a terror on the mat but away from the gym he comes off like an awkwardly cheerful overgrown boy. He definitely seems younger than his 22 years, but gives off the vibe of a nice neighbor boy who youd gladly pay to mow your lawn. Unlike his telegenic American gold medalist counterpart Phelps, who acts as if he spent as much time working on media relations as his backstroke heading up to the Olympic games, Ishii’s demeanor is of an athlete who literally spent the bulk of his life in a gym only to emerge and find himself a national hero and superstar. He alternately seems to be having the time of his life at the vortex of a media frenzy as he is somewhat overwhelmed by the attention.
With the ability to offer him the most money and exposure, it seemed almost a fait accompli that Ishii would sign with DREAM and K-1 parent group FEG. Obviously its a good idea to keep your options open in negotiations, so he also reportedly talked to Sengoku parent World Victory Road and Antonio Inokis Inoki Genome Federation pro wrestling group. As expected, however, FEG reportedly presented Ishii with the most lucrative offer: 500 million yen (roughly $5.5 million US) to fight on DREAM and K-1 cards, with incentive bonuses based on his drawing power and performance. He would very likely become the highest paid mixed martial artist in the world before hed even stepped into the ring for the first time.
Ishii then shocked the Japanese fight sport world by categorically rejecting FEGs offer, saying that it was his lifelong dream to fight in the UFC. While this rationale might sound plausible to a US based fan, its akin to a top college baseball player from a SEC school turning down a big offer from the Atlanta Braves saying that its his lifelong dream to play for the Yomiuri Giants in Japan Central League. It frequently comes a shock to US MMA fans when immersed in Japans culture for the first time just how low the UFC ranks in the countrys fight sport pantheon. In MMA, their profile is lower than DREAM and Sengoku, but even smaller groups like Shooto and DEEP. Overall, the interest in and prestige of the UFC is well below not only boxing but even Japanese pro wrestling (puroresu).
Ishii then travelled to Las Vegas for UFC 92, with the Japanese media in tow covering his every move. There were countless photo opportunities with Dana White, who spoke of Ishii in glowing terms, along with top UFC stars. Upon his return to Japan, he was repeatedly photographed wearing UFC t-shirts while speaking enthusiastically about Dana White, Lorenzo Fertitta and everyone else involved with the promotion. He appeared at the Sengoku card in January addressing the audience from the ring and wearing his ubiquitous UFC shirt; his message was that he was going to fight in America for awhile but would eventually return to Japan.
At age 22, Ishiis got plenty of time to develop as a fighter. His biggest downside risk from signing with Zuffa is financial since hed be lucky to get a fraction of what FEG is willing to pay him. The competitive logic of learning his craft slowly notwithstanding, theres a huge risk in automatically assuming that he can fight for the UFC for a few years and then cash a big check when he returns to Japan as the potential of injury and changing market conditions could seriously impact his market value.
Theres another very realistic scenario that it was all a negotiating ploy by Ishii. The UFC was likely willing to play along, figuring that their investment of a few plane tickets and hotel suites would be worth the resulting PR surge in Japan.
With the recent revelation that Ishii has broken off UFC negotiations to entertain offers from other parties thats starting to look like the plausible explanation for the once hot and heavy courtship between Ishii and Zuffa.
As a postscript to the Ishiis relationship with the UFC, it apparently opened the doors for his move to the US where hell be training with the Xtreme Couture in Las Vegas. That alone is a positive for his future development as a fighter, as hell be training with a whos who of professional fighting including the gym’s namesake, Randy Couture. Training at a high level facility like Xtreme Couture among such an abundance of talent is a career move thats difficult to second guess.
Ross Everett is a freelance writer and respected authority on sports betting odds comparison. He writing has appeared on a variety of sports sites including sports news and sportsbook directory sites. He lives in Las Vegas with three Jack Russell Terriers and a kangaroo. He is currently working on an autobiography of former energy secretary Donald Hodell.
Related Posts -
Broncos Still Undefeated After Win Over Chargers The Denver Broncos are for real. The NFL's most surprising undefeated team certainly answered any remaining doubters on Monday Night Football as they used a fourth quarter surge to put away the San Diego Chargers 34-23. Denver upped their record to 6-0 while San Diego dropped to 2-3. Broncos'...... - MMA Flashback: Strikeforce Light Heavyweight Title Changes Hands As Sobral Tops Southworth Renato Babalu Sobral defeated Bobby Southworth by TKO to become Strikeforce light heavyweight champion in the co-main event of the promotions 'Destruction' card on Friday night. Despite leaving with the belt around his waist, it wasn't a highlight reel worthy finish. A -350 wagering favorite despite his challenger status,......
- Favre Ends Retirement, Will Play For Minnesota The retirement and un-retirement of Brett Favre is becoming an annual rite of the NFL preseason, and this year is no different. A few months after retiring from football after playing last season with the New York Jets, The Gunslinger is back in the NFL with the Minnesota Vikings, who'll......
- The Top 10 Best SNES Games of All-Time There are so many great games for the Super Nintendo Entertainment System. It is difficult to narrow down a list to the top 10 best SNES games ever created. There are many games that could have, or should have, made this list. Here are some of the best SNES......
- Tito Ortiz Returns To The UFC According to the old saying time heals all wounds. In the fight game, money"or the potential of it"has the same curative effect. The latest evidence of this is the announcement that Tito Ortiz has patched things up with Dana White and agreed to a new contract to fight in......
Related Websites - Why the Dollar Hasn't Already Collapsed MSNBC has a good explanation on why the dollar is still holding up against the other currencies. Even though I'm bearish on the dollar for the next few years, its still a good read. I think the dollar will slide against a majority of foreign currencies including the yen and......
-
Book Review: Dating da Vinci by Malena Lott Dating da Vinci is a wonderful novel that deals with some very hard issues in a very compassionate and interesting way with very engaging writing. It basically boils down to the question- can one love again when one’s soul mate is gone? Ramona Elise Griffen tries to answer this...... - Zac Efron Is Still the Golden Boy His new film, 17 Again, led the weekend box office with $24.1 million in ticket sales. Read the entire top 10 here. I don't know how this makes me feel. The movie looks innocuous enough. A pretty typical adult goes back to high school comedy. And Matthew Perry is in......
- The American Staffordshire Terrier (Staffie) As A Favorite Guard Dog by Troy Richardson The American Staffordshire Terrier (Staffie) is the descendant of bull fighting dogs from the 18th century. In Staffordshire, England, a Bullterrier breed was developed by crossing Bulldogs with other terrier breeds. This breeding resulted to the Staffordshire Terrier, a well-muscled, energetic and combative dog breed. The Staffordshire......
-
Ramifications for Woods and his sport unfolding [/caption] By DOUG FERGUSON (AP) Stewart Cink was at a birthday party when he learned about Tiger Woods taking an indefinite leave from golf. A friend had the news on his cell phone, and even as the page loaded with the announcement, Cink figured a punch line was coming. Then......
Tags: business, celebrities, entertainment, Hobbies, japan, marketing, recreation, sports, Ufc