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If you’re a real estate agent and have a site, then you know how difficult it can be to rank higher in the search engines for your centered full terms. There are a slew of competitors all trying to get to the top ten spots that Google showcases. If you did a search for your keyword and looked at the top 10 competitors you would potentially see a bit of large brand names like Trulia and Zillow listed there.

What makes these sites rank so much better than regular agent websites and how can the average agent battle with them? To reply to this question would take more than that article, but I would like to give you one tip that if sticked to by agents would help tap down the major players.

One of the sides of ranking well in the search engines in getting links from many quality websites. Trulia and Zillow have made it very easy to obtain links by providing accounts for real estate agents to login to and maintain. Most of the agents that have these accounts advertise these accounts on their website. They advertise by placing a link on their site going to their account page on Trulia’s web site or Zillow’s website, therefore making links back to the big dogs.

Without even knowing it, the agent gives links back to these sites, which help them rank better in the search engines, even outranking the agent’s own web site. I’m not saying that you must toss out your Trulia account, but from an SEO viewpoint, I would not be giving links to a site that’s really my rival in the search engines. You would not think about giving links to other agents in your home town who are your competition, so why would you give links to your competition in the search engines. This little fact could change the playing field for real estate agents nationwide attempting to rank for particular keywords.

property agents need to get rid of these large brand links off their sites to decrease the quantity of links being passed to the big boys. I will say that even doing this small thing may not drop the major players off the search website chart, but it can help. Google gives big brands weight in their algorithms, so you can’t knock them off completely, but each agent should try to do what they can. If you can gain a few spots in your rankings then it’s worthwhile. The higher you are in the rankings, the more possible leads you can render, and therefore , the more achievable closings you can obtain.
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