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Event photography as a profession is very rewarding. Those who cover events like marriages, conferences, sports events, award ceremonies etc. are known as event photographers.

There is a misconception among people that all an event photographer does is turn up at the venue with a camera and keep clicking away merrily. Nothing could be farther from the truth. To become a professional event photographer one must create certain talents demanded by the discipline, which can be acquired and improved by taking up specialised courses on the subject.

From the outside you may believe that as the photographer runs around just clicking that there is no process in their photography. At an event there is an aim in place that must be met. Getting a large extended run of great high quality photographs needs skill and an extraordinary eye. Being quick off the mark is a must to snap all those unexpected shots.

Ingenuity is a must-have for an event photographer along with an innate quality to sense the mood of the event. As an example, the method for wedding photography has to be completely different from corporate photography. Thus, the photographer must have the capability to imaginatively project the mood of an event through his photos.

Remember at an event you are there to take the picture and not actually be part of the photographs. By that what is meant is that you should be able to do your work without upsetting the course of the event. No one really should know you are there. When people do not think you are there, not only do you gain the best candid real shots you also do not disturb the event.

Event photography also needs several organizational skills. A bumbling and careless approach doesn’t quite suit event photography. The photographer must be prepared with his equipment and camera much before the start of the event. A habit of lazing around or doing things in a hurry will not help you a lot in this profession.

Naturally, an event photographer must also have detailed knowledge of his craft. He must know his equipment thoroughly and must have a good idea about how to control the settings to get a top class result. Light is an important element in photography and hence a photographer should have the skill to use the available light to the optimum.

Offering a photography service also means that you are in business. You are no longer an recreational photographer taking a few photos for friends you are a professional. Because you are in business you will need to improve your non-photography skills such as your people and communication skills. Take the time to do communication and people management training courses because they will pay dividends for you especially if this is a weak spot for you. If your communication skills are low your business growth will be weak. Being able to be effective with people is a No.1 skill in this industry and field of photography. Books like ‘How to Win Friends and Influence People’ are also a must to read. Grow your personal communication skills today and observe your business grow tomorrow.

In short, event photography needs a full time expert who is ready to discover all the varied facets of this discipline. You also need to enhance your awareness levels and flexibility to be able to succeed in this field.

Discover more out about Singaporean Event Photographer who are also on of the top Wedding Photographers.

A great way to make money with photography is to focus on events. You will be surprised about how many people want events covered and photographed.

Here’s how you can do it

Cover only events where it is hard for people to take the pics themselves and where they will want to keep their memories frozen in film.

One idea is to go to kids sports events. Get permission from the coach to click pics for the parents watching and then start clicking away. If you turn up with a great big telephoto lens like the ones used for pro coverage of events, you will be taken seriously. Make sure you get all the kids doing great action shots and then hand out flyers to all the kids’ parents watching with your web address. If you can grab the parents email address so you can email them the URL of you site then upload the pics to your web site that day and email everyone. If you have a simple shopping cart set up you can make money in a few hours as people pop in to see the pics and buy them for $20 or more a pop.

You can do a similar thing with weddings. Take all the normal pictures as part of the wedding coverage but then get your URL printed on the wedding invites and all the other wedding materials and also get an email list of all the wedding guests, offer the couple a nice 20% discount for doing this and then take lots of extra pics at the wedding of the guests doing all the things they do. Upload all the pics to your site and send the emails. You will then make a lot more money than the 20% discount it cost you because then 20 or 30 people will be also buying your pics at $20 or more a shot straight from your site. Charging a higher price for high res pics is also a great money spinner.

The trick is to find a niche where you can excel by being the best photographer in the room, and offering an easy way for people to buy your photos.

Dog shows, fashion shows, horse shows, car shows, livestock competitions, rock shows, – the list goes on. Keep your eye out in the events section of your local paper to see what is happening. Always ask for permission to shoot pics and if you need to offer the people 10% of the income if feel you need to so you can get easy access.

Discover more out about Singaporean Event Photographer who are also on of the top Wedding Photographers.

Ever notice how difficult it is to start a project? Then once you start it, it easily becomes a creature of habit. Take for example an exercise program. We keep putting it off but once we start, we ask ourselves, “why didn’t do this earlier?” We seem to have the same mindset with proactive prospecting. We continue to find excuses not to prospect even though we know how productive and the positive results that will come from it. So why is it that we will make every excuse in the world not to do it?

The key word is commitment. Commit to setting an appointment with yourself for one or two hours each day. Start with utilizing your resources such as your sphere of influence. It is easy to say to ourselves, “Well, I have a lot to do today so I’ll start prospecting tomorrow or next week”. Prospecting not only requires commitment but discipline as well. You are important so make that daily appointment with yourself just as you would will any potentially important customer or client.

Write down what you are going to say and practice saying it to yourself in the mirror. You will come across more confident to the person on the other side of the phone. Consider talking about something of value to the customer. It might be something related to the economy or the real estate housing market. People love knowledge and education. Provide them with information that will draw their interest.

Accurately define your target market before you begin. Determine how many calls you will make in that hour or two. Some sale people will call until they get an appointment or make the sale. Or you could decide to make 20 calls in that allotted time. Whatever you feel comfortable with and reasonable within the time allocated.

Be prepared with a list of names from your personal Sphere of Influence before you call. Not being prepared with a list of names will force you to devote much, if not all of your prospecting hour, to finding the names you need. Have at least a one month supply of names on hand at all times.

Work without interruption. Do not take calls or schedule meetings during your scheduled prospecting time. Take full advantage of the prospecting learning curveas with any repetitive task, the more often you repeat it during a contiguous block of time, the better you become. Prospecting is no exception to the rule. Your second call will be better than your first, your third better than the second, and so on.

When calling, decide on a time slot and try to stick with it. Maybe 8:00 AM – 9:00 AM, 12:00 PM – 1:00 PM or 5:00 PM – 6:00 PM. There will be customers that seem impossible to get a hold of. You will have to set aside another time of day and try to call those customers. We are all creatures of habit (Hint). They are probably in a routine between a certain timeframe, so you need to try and catch them at a different time or different day.

Be persistent. Be motivated. Be disciplined. These will be some of your best merits. Most quality contacts are made after the fifth call. Don’t stop or give up. Keep pursuing your dreams. Hard work and dedication will always lead to success.

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The power of the business card. I have been in commission sales for over 20 years and wanted to share with everyone the simplest and most cost effective marketing technique that has generated more sales more than any other approach. The examples below are based on my direct experience in real estate. No matter what type of sales industry you are in, I think you will find it possible to use this same approach. It might require a little more initiative and creativity but the basics are there to help you generate more sales than you could ever imagine.

When I first started in the business, I had absolutely no prior sales experience. I was actually a computer geek and spent most of my time talking to computers. My first month in real estate I had 4 sales. Well, it was just luck and when those sales closed, I had no more business.

I needed to market myself and felt I had to “get the word out” to let everyone know what I did for a living. My finances were limited so I wanted to be cautious as to where I would spend money for my business.

About that time my wife and I had just won a Super Bowl lottery and received tickets to the big game for $75 a ticket. The day of the game we decided to go early and tail-gate. When we arrived at the stadium, we weren’t there for more than an hour and someone offered me $1000 per ticket. I couldn’t refuse.

A good habit to be in, is always keep a box of business cards in your car. Over the years I have asked so many people for their business card and they didn’t have one on them. As far as I’m concerned that is a “lost” sale.

That 3 hour excursion increased my sales over 6 figures in the next year. It then dawned on me, that this was the way I was going to generate business in the future. By doing this I was able to considerably keep my overhead costs to a minimum.

Let’s dissect this further by saying at the time, the average sales price of a home was $250,000. The average commission for the sale was 3%. This would calculate to $7500 per sale. I made $110,000 from passing out 1000 business cards, which means I sold approximately 15 customers or clients a home in the next year. It cost me $75 for 1000 business cards. That equates to only .015% in conversion but over $100,000 in my return on investment. Could you image passing out 1000 business cards per quarter. That would be 60 sales per year. Incredible for a real estate professional.

The cost of buying business cards is probably the least amount of investment required for marketing your services. Pass your card out to everyone you know. Leave business cards at establishments if possible. Leave your business card with your tip at a restaurant. This is the fastest and best way to generate leads and referral business.

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