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The UFC is of borderline relevance in “The Land of the Rising Sun”. This isn’t to disparage the UFC, which has done a great job growing MMA in North America and parts of Europe. It’s an effort to put Dana White’s claims of Zuffa’s inevitable worldwide dominance into perspective.

Here are the three essential qualities for doing business in Japan, along with an analysis of what they mean to Zuffa’s efforts to build the UFC brand there:

Group Orientation/Collaboration: Japanese businessmen are notorious for sublimating their individual talents and personalities to the greater good of the group. Furthermore, Japanese business places a great emphasis on teamwork and collaboration. For US businesses seeking to enter the market, a certain degree of partnership with existing Japanese firms is almost de rigueur. MMA fans can see the biggest problem Zuffa may face from a mile away–their reticence to enter into co-promotional agreements. While their public disdain for co-promotion was a major sticking point in their negotiations with Fedor Emelianenko, it may very well be a case that they didn’t want to do business with M-1 Global. To a certain extent, its difficult to blame them. On the other hand, the UFC worked with Germany’s largest concert promoter (MLK) to enter that market with a fair degree of success. They’d be well advised to seek some sort of a partnership similar to their German initiative to help smooth their way into the Japanese market.

Hierarchy: Japanese culture, including business, is almost ridiculously hierarchical. The societal reverence for age, experience and accomplishment in Japan is well known, and that’s often a difficult concept for American companies and businessmen to grasp. US businesses love mavericks and Horatio Alger stories. That accounts for much of the business medias fascination with Dana White and they’re quick to celebrate how a former aerobics instructor is now the most powerful man in MMA and the driving force of a billion dollar company. That storyline doesn’t play as well in Japan, however. One approach would be for White to take a back seat in UFC efforts to promote in Japan in favor of Zuffa co-owner Lorenzo Fertitta and perhaps the widely respected former Nevada Athletic Commission director Marc Ratner.

Respect: Even among seedy elements like fight promoters–and even the underworld–respect in business dealings is essential in Japan. In a typical Japanese business deal, the first few meetings aren’t intended for any substantive decision making to take place. Instead, they’re used for evaluation of your professionalism or, as the Japanese like to put it, “to determine your suitability for conducting business with”. Considering that Dana Whites first introduction to the PRIDE staff and to the Japanese fight public was a press conference where he made the statement–more in reference to the proposed bouts between UFC and PRIDE fighters than anything else–”We’re going to kick your ass”. At that moment, PRIDE as a promotion died. The people that worked for PRIDE had no interest in helping White profit from the promotion. More significantly, he became little more than a clown to the Japanese public–like “Money From Government Grants” shill Mathew Lesko without the funny suit. To succeed in Japan, the UFC must realize that they’re not considered a major fight promotion in that country. They must understand that they’ve got to win over a skeptical public, but before that they have to win over a skeptical Japanese business community. They might be able to run their company like Tony Soprano ran the garbage collection business in the US, but that approach applied to Japan will leave them exactly where they are now–on the outside looking in at the huge, fight crazy economy.

Dana White’s fanciful stories about Yakzua gangsters out of Quentin Tarantino movies might amuse his sycophants in the MMA media, but countless US companies including fight promotions have done business successfully and profitably in Japan. Properly promoting stars like Yoshihiro Akiyama will help, but the only way that Zuffa will be able to become a factor in the worlds #2 MMA market is to do what every other company has done to be successful there–learn how to understand the Japanese approach to doing business, and play by their rules.

Ross Everett is a freelance sports writer and respected authority on World Cup betting. His writing has appeared on a variety of sports sites including sportsbooks and sportsbook directory sites. He lives in Las Vegas, Nevada with three Jack Russell Terriers and a kangaroo. He is currently working on an autobiography of former interior secretary James Watt.

The Kansas City Chiefs have had an awful preseason, primarily due to their inability to put points on the board. St. Louis scored an offensive touchdown late in the first half and used a third quarter interception return for a score to beat Kansas City 17-9. The Chiefs finished the NFL preseason with a winless 0-4 record, while St. Louis posted a 3-1 mark.

NFL preseason betting aficionados who took a flyer on the Rams were rewarded by their outright victory in the pickem game. Kansas City also finished 0-4 against the spread, while St. Louis finished 3-1 to the number. The combined 26 points put on the board went well UNDER the posted total of 36.

The only offense that the Chiefs were able to generate came off the foot of placekicker Ryan Succop who converted three field goals. Despite his teams continued offensive struggles, Haley tried to put a positive spin on the situation:

“I made a few mistakes out there but overall it felt good. Obviously, there were a couple of plays I would like to have back. After I got the feel a little bit, I didn’t feel too out of sync with the game and what was going on. I thought our defense gave us a chance to win. Running the football is something we can feel good about.”

The Chiefs moved the ball well, generating 406 yards of total offense but had trouble converting in the red zone. They also turned the ball over three times, the most costly a third quarter interception thrown by reserve QB Tyler Thigpen. The Rams Quincy Butler took the interception to the house for a 28 yard touchdown return. Afterwards, he suggested that his team has a new mindset:

“Every time the ball’s in the air, we all think ‘It’s my ball. We all go and get it.”

Rams head coach Steve Spagnuolo was generally pleased with his teams effort in the victory:

“It was good to get those guys back in the swing. Now we’ve just got to get Marc (Bulger) cranked up.”

Spagnuolo wasnt too concerned about all of the yardage his team gave up:

“The silver lining is the defense held them and got them to kick a field goal. So there’s some good and bad always.”

St. Louis will open their regular season against the Seattle Seahawks. The Chiefs will also open the NFL 2009 campaign on the road, heading to Baltimore to take on the Ravens. The Rams will remain on the road for week #2, playing at Washington while the Chiefs will host the Oakland Raiders at Arrowhead Stadium.

Ross Everett is a freelance sports writer and highly respected authority on World Cup betting. His writing has appeared on a variety of sports sites including sportsbooks and sportsbook directory sites. He lives in Las Vegas with three Jack Russell Terriers and a kangaroo. He is currently working on an autobiography of former energy secretary Donald Hodell.

The NBA All Star game was played without a couple of high profile participants this year as the Los Angeles Lakers’ Kobe Bryant and Philadelphia 76ers’ Allen Iverson would not play due to injury. Kobe and ‘AI’ were the latest in a string of injuries to All Star players that also claimed Portland’s Brandon Roy and New Orleans’ Chris Paul. The NBA has been much more strict about attendance at the All Star game since a number of players skipped out with dubious injuries.

Kobe Bryant has been plagued with minor injuries all year, but missed the Lakers’ last three games prior to the All Star contest due to an ankle sprain. Los Angeles is hopeful that by not playing in the game that Kobe will be able to return to action immediately after play resumes following the All Star break. Bryant did travel to Dallas to participate in All Star game festivities.

Iverson has missed Philadelphia’s past five games due to an illness suffered by one of his young children. Unlike Kobe, Iverson wasn’t expected to be in Dallas this weekend due to the nature of his situation. It’s debatable that Iverson deserved an All Star game nod in the first place. He quickly wore out his welcome in Memphis to start the year, and eventually landed back in Philadelphia where he’s averaged 14.4 points per game since his return. He was voted in to the starting lineup by NBA fans, and this renewed calls from the media to revise the procedure for selecting All Star game participants. Many would be pleased if the fans were taken out of the process of selecting the starting lineup altogether.

Jason Kidd of the Dallas Mavericks was chosen to replace Bryant in the Western Conference lineup, while New York’s David Lee was the East’s fill in for Iverson. The West already had two ‘fill ins’ named to their roster as Denver’s Chauncy Billups and the LA Clippers’ Chris Kaman took the place of Chris Paul and Brandon Roy respectively.

NBA betting enthusiasts had several options on the menu beginning with the annual ‘rookies vs. sophomores’ game on Saturday. The Sophomores were a -12 point favorite with the total set at 245′ but were crushed by the rookie team. As usual, defense was in short supply at both the ‘rookie v. sophomores’ game and the actual All Star event.

Ross Everett is a widely published widely published freelance sports writer and respected authority on World Cup betting. His writing has appeared on a variety of sports sites including sportsbooks and sportsbook directory sites. He lives in Las Vegas with three Jack Russell Terriers and a kangaroo. He is currently working on an autobiography of former energy secretary Donald Hodell.

Success in the NFL mandates that even when teams aren’t playing their best they need to find a way to win. After spotting the Bucs a 6-0 lead, Miami used a late first half field goal and scored the only touchdown of the second half to comeback for the 10-6 win. The victory improved Miamis preseason NFL record to a perfect 3-0 while Tampa Bay dropped to 1-2.

A starting QB battle in Tampa was the biggest storyline of the game and veteran Byron Leftwich appears to have gained the edge over Luke McCown. Bucs coach Raheem Morris has indicated that hell be making a decision soon, though he refused to show his cards in postgame media comments:

“Obviously you want somebody to jump up and take it. We’ll find out when we go back, look at the tape and evaluate this thing.”

McCown had a rough night, with two sacks and no points scored. He gave a verbose no comment on his status as starter:

“It’s not for me to say. … My part in it is preparing every day, being the best I can be and getting better from my mistakes. As long as I feel like I’m doing that, then I’m OK.”

Leftwich, meanwhile, was 9 of 17 for 100 yards and came up big on several third down completions. He had very little to add after the game:

“Hopefully, I’m the guy. I felt good. I missed a few, but I hit a few also. Luckily for me on the ones I missed, I made plays on the following play to get those first downs.”

Bucs running back Cadillac Williams returned to action after major knee surgery seven months ago. Afterwards, he said the knee problems of the past few years are currently not an issue:

“The knee is not an issue to me. … I feel great. I’m just loving what I do.”

Dolphins QB Chad Pennington said that its hard to take much away from a strange game like this one:

“It was a very odd game for us, as far as the rain delay, a lot of stoppages of play and things like that We were able to come out get a score before halftime and get a score after the half. We’ll build on that. We’ll be critical of ourselves and make sure we don’t let a win overshadow what we need to do to get better.”

Miami will get the NFL regular season underway against the Atlanta Falcons at The Georgia Dome on Sunday, September 13. Tampa Bay will welcome the Dallas Cowboys to The Cigar City on the same day to kick off their 2009 campaign.

Ross Everett is a experienced freelance writer specializing in travel, casino gambling and sports handicapping. He is a staff handicapper for Anatta Sports where he is responsible for providing football picks. In his spare time he enjoys fine dining, falconry and deep sea diving. He lives in Las Vegas with four dogs and a pet coyote.

Until Sunday, it looked as if the return of Brett Favre to the NFL would have a storybook ending and propel the Minnesota Vikings to the Superbowl. Instead, the New Orleans Saints will be heading to the Superbowl for the first time in franchise history. Garrett Hartley nailed a 40 yard field goal in overtime to give the Saints a 31-28 victory in the NFC Championship game after Brett Favre was intercepted deep in Saints territory during the final seconds of regulation. Favre may be headed back to retirement, while the Saints are headed to Miami to play the biggest game of them all.

The Vikings did reward NFL betting fans who took them as +4 underdogs with a pointspread cover. Minnesota finished the season a solid 11-6-1 against the NFL pointspread while the Saints head into the Superbowl with a 9-9 ATS mark. The 59 combined points scored went OVER the posted total of 53′. The Saints went OVER for the second consecutive game after playing four straight UNDER verdicts to close out the regular season.

After the game, head coach Sean Payton drew an analogy to the city of New Orleans’ recovery after Hurricane Katrina:

“This is for everybody in this city. This stadium used to have holes in it and used to be wet. It’s not wet anymore. This is for the city of New Orleans.”

Winning quarterback Drew Brees extended that same metaphor:

“In reality, we had to lean on each other in order to survive and in order to get where we are now. The city is on its way to recovery, and in a lot of ways has come back better than ever. We’ve used the strength and resiliency of our fans to go out and play every Sunday and play with the confidence that we can do it, that we can achieve everything we’ve set out to achieve.”

Place kicker Hartley was low key despite securing the victory with his overtime field goal:

“Just helping my team get to Miami. Just doing my part.”

Brett Favre didn’t have much to say in defeat:

“I’ve felt better. It was a physical game. A lot of hits. You win that and you sure feel a lot better.” Mississippi native Favre did throw his support behind the Saints:

“I would have loved to represent the NFC. But, as I told Sean throughout the year when we talked, if it’s not us, I hope it’s you guys.”

The Vikings gave up a total of five turnovers including three fumbles. That, said running back Adrian Peterson, was the game:

“We really gave those guys the game. Too many turnovers. It’s eating me up inside.

Ross Everett is a consulting staff handicapper for Oddsbay. He’s a highly respected expert on soccer betting, as well as a published freelance writer specializing in sports betting, harness racing, fencing and model railroading. He lives in Las Vegas with his Asian houseboy, three dogs and a retired racing wombat.